incredibly lifelike

GoodRx is an extremely useful site that helps people by showing local prices for prescription medication (which can vary significantly between stores). In addition to providing both brand and generic drug pricing information, GoodRx highlights ways the consumer can get significant discounts on their prescriptions, via manufacturer coupons, annual pharmacy memberships, and mail order solutions.

Incredibly Lifelike provided the brand identity, playing off the traditional “generic” brand's yellow and black color palette and Helvetica-based typography. In an ongoing relationship with GoodRx, we provide dozens of small design iterations, including HTML, JavaScript and CSS, integrating with GoodRx's development team and processes.

GoodRx iPhone app screens

After the web application, we designed the screens for the GoodRx iPhone app (available in the App Store), translating the concepts from the GoodRx web application to iPhone idioms and applying the GoodRx branding.

Go to GoodRx and learn how you can save significantly on your prescription medications.

After our success with the Working Capital Profiler, global management consulting firm Booz & Co. came back to Incredibly Lifelike to have us design and build a questionnaire that would allow companies to assess the state of their organization and highlight the key challenges they need to address.

The diagnostic tool was designed to match Booz & Co.'s corporate style guide, and its functionality focuses on making it extremely easy to quickly work through a couple dozen questions to reach a final classification of one's organization, with charts to compare with other similar organizations' results.

The back-end was built with Ruby on Rails, with the front-end powered by Backbone.js.

Details of Strategic Sourcing Profiler results screens

Check out the Strategic Sourcing Profiler now.

Graphight, a Los Angeles-based company whose product helps you make the most effective use of your network of professional contacts, came to us seeking an updated brand identity and corporate web site.

Incredibly Lifelike produced a series of concepts and color palettes for the new Graphight logo and identity. After deciding on one that focuses a spotlight on a specific person from one's group of contacts, Graphight wanted an updated web site to go with their new look.

We designed the new Graphight website to match their "business casual" ethos, and built it on WordPress. This allows them to update content as needed and to provide regular news updates on their blog.

In addition, we provided a series of Photoshop mockups to reskin their existing web application using the new Graphight color palette and typography, and designed screens for their Blackberry and Android applications.

Check out the Graphight web site.

Buenos Aires Fútbol Amigos (BAFA) is an organization founded by two expats, British and American, to help organize friendly soccer (football to the rest of the world) matches and social events in the Argentine capital. They are a recommended activity in Lonely Planet's Buenos Aires guide.

Gregg provided a complete site redesign and code overhaul while living in Buenos Aires and playing matches with this organization during 2011. This project included:

• A refresh of their existing logo
• Implementation of an all-new information architecture and graphic design, taking its visual cues from the extensive stencil graffiti found throughout Buenos Aires
• A complete rewrite of an existing application that allows players to sign up for games on a weekly basis

The web application was written in Django (Python)a and includes multilingual support. It launched with initial English and Spanish versions, and is ready to support additional content translations for the numerous languages spoken by FC BAFA's participants.

Have a look at the Buenos Aires Fútbol Amigos web site.

We partnered with Boston's own Almighty on this special Boston Marathon promotion for New Balance.

It's a small web application that allows users to enter the city or zip code they trained in during the winter 2010-2011 season. The application presents statistics and a data visualization of the relative difficulty of their locale compared to training conditions in the rest of the world. We display:

• Percentage of runners that had colder, rainier and snowier conditions
• A town with easier and a town with tougher trainings
• The toughest towns in the given city's state or territory

It then suggests an amount of time that a runner from that city ought to be able to subtract from their actual marathon time to compensate for the particular harshness of their winter training environment.

Working from Almighty's initial concept, we designed and constructed the application to fit within the New Balance site template and aesthetic. We incorporated demographic information on the marathon participants with historical weather data to determine the places that were the toughest to train in (hint: Canada had most of them).

We then plot the cities on a map, coded by color for harshness and size for the number of marathon entrants in each location. This provides a visual way to explore the data and navigate to different cities.

Read more on the Almighty blog.

Try the New Balance: Trained Tough application now.

Global management consulting firm Booz & Co. hired Incredibly Lifelike to design and build a tool to allow companies to easily explore their options for manipulating financial "levers" (e.g. accounts payable, accounts receivable and inventory) to provide additional working capital, an important consideration during the recent economic downturn.

The design was integrated with the overall Booz & Co. corporate aesthetic, with page layout and branding matching their primary site and color scheme drawn from their company style guide.

After a successful initial prototyping phase, Booz & Co. asked us to produce the production version of this dynamic data visualization application. Subsequent phases have included the introduction of publishing capabilities, expanding the data set to include European companies in addition to North American businesses, and internationalization of the application into French, German and Italian versions.

Try the Working Capital Profiler now.

Electronic Arts, the world's premier video game company, brought us in to refactor an internal data visualization tool. We created a reusable object-oriented JavaScript structure while reducing the size of their code base by 50% (including extensive inline documentation). We'd love to show it off, but since it's an internal tool, we can't go into further detail.

Tony Pierce, blog editor for the Los Angeles Times, approached Incredibly Lifelike to do the first wholesale redesign of his long-running, popular personal blog, the Busblog. Included in the project was the migration of more than 7,500 posts over nearly ten years from the Blogger platform to WordPress.

The Busblog has always had a distinctive voice, and so the goal of the redesign was to provide a clean canvas for Tony's posts while accentuating the tone with an alternative, hand-drawn look. To compliment the often all lowercase, nearly stream of consciousness prose, we decided not to get too fastidious with the illustrations, drawing them at scale with a laptop trackpad using a single-pixel width brush in Photoshop. At the same time, the page layout tracks to a 24-column grid, providing a sense of balance and order.

Check out the Busblog redesign now.

This catalog of all articles produced at the L.A. Times since 1985 was the byproduct of a different project, a topic-based curation tool for writers and editors. When we discovered that the existing system deleted content after a period of days or weeks, we built a search-engine optimized archive. Through some organizational social engineering, we secured & published all of the Times's existing digital content, over one million articles.

Additionally, we devised a way of resuscitating the old URLs from thousands of web pages linking to the original articles, instantly fixing what had been broken links on these other sites and skyrocketing our own application's Google PageRank.

The product has since received a redesign and gone on to become a revenue generator, monetizing the long tail of content search.

myEarthLink Reader was an RSS news reader (similar to the now-defunct Bloglines or Google Reader) that intended to make RSS accessible to the everyday internet user (your average EarthLink customer). We took it from concept to internal prototype to a production-hardened public launch in the summer of 2006.

The application received coverage from TechCrunch (in When Did EarthLink Get So Cool?) and praise from the godfather of RSS, Dave Winer (who called it an important product).

As is so common in the web world, applications may only have a shelf life of a few years, and EarthLink has since decommissioned the application.